A label is more than a sticker or adhesive piece of paper that gives information about a certain product. As a matter of fact, it could be argued that the label you place on the product is the first tool of advertising, and that the design and execution of your labeling makes a big difference in whether or not a person will purchase or decline your product. You need to be sure that your label is striking (stands out from the competition and attracts attention) and gives enough information for that person to actually go ahead and put it in the shopping basket. Digital labeling helps a lot with that. Here are the top benefits of digital labeling for your products.
The conventional label printer requires a complex and tedious process whereby your labels are printed by means of a printing plate, machine loading, ink mixing, and so on. It takes time and it takes money. Modern technology has solved a lot of problems and made the process a lot easier – which is why it’s so convenient to employ a digital printer.
Some major advantages of digital printers
There are many advantages and benefits, but here are some of the most important ones:
Printing in high resolution, which means finer images
Vibrant colours and better contrast
Greater number of screen (for example 230-line screen instead of the conventional 150)
Better cash flow
If you’ve been in charge of packaging or labeling, then you will attest to the fact that it can cost a pretty penny – in fact, it often costs more to have the packaging and labeling right than the cost of the product itself. Digital label printing such as that offered by www.labeller.co.uk reduces the cost significantly, especially considering the fact that you can have your labels printed in very small quantities, or with various messages for different labels.
It’s possible to combine different printing jobs in one go – called gang running. Again, this is a more efficient process that saves both time and money.
Make no mistake – the label is incredibly important, and under no circumstances should you try and cut corners on the design and printing process if it’s unwarranted. The label is your first contact with the consumer; it’s your first chance to say hello and tell the consumer what you are all about. On the other hand, it can be a costly affair if you don’t have the right technology in place – which is exactly why the process of going digital is so advantageous. If you have some labeling to do, you may want to consider digital labeling rather than other, alternative methods; it may improve your bottom line considerably.
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