Almost every business owner sits down daily and contemplates how to bring more customers in their doors on a consistent basis. However, the business owner may be overlooking another strategy. You might be able to bring in more business opportunities by partnering up with another company every now and then that can complement your own.
Find Common Ground
For instance, if you produce food products as part of your business and plan on just selling them online and in stores, you are doing yourself a disservice. With the number of restaurants, cafes, and small eateries out there, you might be able to come to some sort of percentage deal with these places and in return they will offer your food products as well. It really is a win-win situation for both businesses.
If you are thinking that works fine in that example but it won’t work for what you offer, you just have to think outside the box. It can work for every business. If your company offers a service instead of products, you can still facilitate a partnership. For example, if you offer some sort of service to do with technology, approach other businesses and see how you can pair up what you do with what they offer. It might take a little bit of brainstorming, but if it is good for both sides, then why not explore all options.
Reaching Out
The scariest part of partnering up with another business is the initial phone call. You definitely want to approach it as professionally as possible. Don’t just make a phone call out of the blue. Ask for a time where you can have a sit down meeting and then come in with a proposal then. Prepare your homework ahead of time. Try your best to blow them away with your progressive thinking so much that they cannot possibly turn you down. Bring in your papers and even put together a presentation if at all possible. After all, nobody wants to partner up with someone that is just winging it through life.
Even Offer Up Software Solutions
If you are able to form some partnerships, you will have to have a way to exchange data back and forth between the businesses. Sharing electronic data does not have to be complicated. In fact, with a little research, you can find out about the B2B Gateway that can structure transmission of all purchases, invoices, and shipping notices between organizations so everything is on the up and up.
